Ceyda Technologies

Primarily leadership, end to end sales &marketing strategy and energy behind the development and growth of this smallstart-up consulting company. Ceyda Technologies assists technology companies commercialise their IP and develop effective go-to-market strategies.  We combines our knowledge around commercialisation and productisation with extensive commercial and sales and marketing expertise to deliver a end-to-end approach and pragmatic methodology.

SAP

The primary function of this role was to create new license and services revenue for SAP into their existing Tier 1 accounts by developing and using a broad range local and global Independent Software Vendors (under the banner of Powered ByNetweaver ISV Strategy) who would directly or indirectly sell additional SAP Application or platform licenses.  

BEA Systems

Responsible for growing quarterly license revenues in APAC South.  This role required strong executive leadership relationship, business acumen and an in-depth understanding of direct and indirect sales strategy.  I was key to BEA success in Australia and part of the ANZ country management team and APAC Business Development Team.  I lead a team of 5 – 3 x Channel Sales Managers,Technical Architects and Marketing Manager. This team generated more that half the revenues for BEA Systems in Australia and New Zealand.